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Privacy Policy

Last Updated: December 27, 2025

Introduction

Lacqr ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our booking platform and AI-powered pricing tools.

By using Lacqr, you consent to the data practices described in this policy. If you do not agree with the policies described here, please do not use our services.

Information We Collect

Personal Information

When you register for an account, we collect:

  • Email address
  • Name and display name
  • Phone number (optional)
  • Business/salon name
  • Payment information (processed by Stripe)

Client Information

When clients book through your Lacqr page, we collect:

  • Client name
  • Client phone number
  • Client email address (optional)
  • Booking preferences and notes
  • Service history

Automatically Collected Information

  • IP address and device information
  • Browser type and version
  • Pages visited and time spent
  • Usage patterns and feature interactions

How We Use Your Information

We use the information we collect to:

  • Provide and maintain our services
  • Process bookings and quotes
  • Send appointment reminders via SMS or email
  • Provide AI-powered pricing recommendations
  • Improve and personalize user experience
  • Communicate about updates, features, and support
  • Detect and prevent fraud or abuse
  • Comply with legal obligations

AI Image Processing: Images you upload for AI pricing analysis are sent to Google AI (Gemini) for processing. These images are processed according to Google's AI privacy policies. Images are not stored permanently by Lacqr after analysis is complete.

Third-Party Services

We share information with the following third-party service providers:

Firebase (Google Cloud)

Database storage, user authentication, and hosting. Subject to Google's Privacy Policy.

Stripe

Payment processing for subscriptions and deposits. Subject to Stripe's Privacy Policy.

Twilio

SMS appointment reminders. Subject to Twilio's Privacy Policy.

Google AI (Gemini)

AI-powered pricing analysis. Images uploaded for pricing are processed according to Google's Privacy Policy.

Vercel

Application hosting and deployment. Subject to Vercel's Privacy Policy.

Google Analytics

Website analytics and performance monitoring. Subject to Google's Privacy Policy.

Meta Pixel (Facebook)

Conversion tracking and advertising optimization. Subject to Meta's Privacy Policy.

Analytics Disclosure: We acknowledge that we have the necessary privacy disclosures and rights from our end users for the collection and processing of their data, including the association of such data with the visitation information Google Analytics collects from our site and/or app property.

Data Security

We implement industry-standard security measures to protect your information:

  • Encryption in transit (HTTPS/TLS)
  • Secure database access controls
  • CSRF protection on all forms
  • Rate limiting to prevent abuse
  • Input validation and sanitization
  • Regular security audits

While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. After account deletion:

  • Account data is deleted within 30 days
  • Booking records may be retained for legal/tax purposes (up to 7 years)
  • Anonymized analytics data may be retained indefinitely
  • Backup copies are purged within 90 days

Your Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have the following rights:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Portability: Request your data in a machine-readable format
  • Objection: Object to processing for marketing purposes
  • Restriction: Request limited processing of your data

To exercise these rights, contact us at privacy@lacqr.io.

California Privacy Rights (CCPA)

California residents have the right to:

  • Know what personal information is collected
  • Know if personal information is sold or disclosed
  • Opt-out of the sale of personal information
  • Access and request deletion of personal information
  • Non-discrimination for exercising privacy rights

We do not sell personal information to third parties.

Cookies and Tracking

We use cookies and similar technologies for:

  • Essential Cookies: Required for authentication and security
  • Functional Cookies: Remember your preferences
  • Analytics Cookies: Understand how you use our services

You can control cookies through your browser settings. Disabling essential cookies may affect functionality.

Children's Privacy

Lacqr is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through the Service. Your continued use after changes constitutes acceptance of the updated policy.

Contact Us

For privacy-related questions or to exercise your rights:

Lacqr Privacy Team

Email: privacy@lacqr.io

General Support: support@lacqr.io

Effective Date: December 27, 2025
Last Updated: December 27, 2025