The Lacqr Blog
Pricing formulas, client conversations, and business playbooks — written for independent nail techs, not corporate salons.
Chrome, Cat-Eye, or Holo? Pricing the "Specialty Effect" Right
The "specialty effect" line is where a lot of techs lose margin because they price it like a color. It's not a color — it's a multi-step process with its own materials and its own time. Chrome — a color base, a chrome po
How to Explain Your Price to a Client Without the Awkward Silence
The awkward silence after *"That's $187"* is where you either win the client or lose the margin. Here's how to close that gap without devaluing your work. The client has a number in their head (probably $60–$90) and your
Full Set vs. Fill: Pricing, Time, and the Truth About "Just a Maintenance"
A fill is a service, not a favor. The client has grown out, the product has lifted at the cuticle, and you're rebuilding structure on a foundation that's no longer fresh. That is *real work* and it deserves to be priced
The Only Nail Pricing Formula You Need (2025 Edition)
The #1 question a nail tech asks me: *"How do I know if my price is fair?"* The answer is a formula, not a feeling. Here it is, broken down so you can apply it to any service — full set, fill, pedicure, art, or a custom
What a Nail Tech Actually Needs in 2025 (A No-BS Checklist)
If you're running a chair (mobile or in a suite) in 2025, this is the working stack that makes the difference between a business and a hustle. 1. A booking system — not a DM thread. Double-booked clients, missed reschedu
Pedicure Pricing in 2025: Why Your "Just a Ped" Is Underpriced
The pedicure is the most underpriced service in most nail menus, and it's the easiest one to fix. - Soak time — 10–15 minutes of active management, not idle.
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